HCWM & NCLR Team Up for Outreach

HCWM & NCLR Team Up for Outreach


By: Deisy Madrigal

Last week, we were thrilled to welcome Elizabeth Carillo from NCLR to the Hispanic Center! It was a whirlwind visit, filled with tours, charlas, and outreach. On Friday, we had the opportunity to visit a bodega in Sparta, Michigan to conduct a Comprando Rico y Sano presentation! Here’s how her visit went down.

It was Elizabeth’s first time in Grand Rapids, so we showed her around a bit. We toured the Grandville Corridor, Wyoming, and even farther north into the farming community. During this time, we were also able to talk about the Comprando Rico y Sano Program.

We’ve been running Comprando Rico y Sano for two years. Through this program, we educate the community on healthy eating on tight budgets. We focus on food that is not only nutritious, but compliments Latino cuisine, as well as helping clients with SNAP enrollment and benefits assistance, grocery store tours, and cooking demonstrations.

This time, we did a presentation at Rasch Brothers Apple Storage, where they were kind enough to shut down the plant for an hour to allow us to do our presentation. Frances, along with a team of promotoras and one dedicated volunteer, Tori, talked with people about portion sizes, the importance of vegetables, and more. Seeing our staff interact with clients was great, but watching clients learn is even better! Knowledge is power, especially when it comes to health.

After the presentation at Rasch, Elizabeth debriefed with the team. It’s been a learning experience for all of us, and she lent some great insights into how to engage with clients better, especially in environments that are more challenging.

Thanks so much, Elizabeth, for visiting! It’s been a crazy summer, and we can’t wait to connect again.

If you would like to learn more about how to make smarter shopping and eating choices, or if you would like to know how to get medical insurance or medical screenings please contact the Hispanic Center at 616-742-0200.


Deisy Madrigal is the program director for the Hispanic Center’s healthy eating initiative, Comprando Rico y Sano. She is passionate about reaching the Latino community with resources that help them lead the best lives they can lead in the areas of mental health, healthy eating, early education, immigration resources, and womens’ issues. She currently resides in Grand Rapids, Michigan with her husband, daughter, and her dog Pepe.

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